Guimarães Marca Fashion Festival
About this good practice
Fashion Film Festival, the Parade & Showcase of Guimarães Marca companies, the Young Creators and the Guimarães Marca Fashion Festival Talks
Resources needed
Guimarães Municipality Investment: €56,355.00 (not financed)
Investment Associação Selectiva Moda: €30,000.00 (funded) + €270,000.00 (not financed)
Total: €356.355,00
Evidence of success
Each of the editions of the FFF has featured more than 100 films in competition from countries as different as Brazil, the United States, Bolivia, China, Singapore, Italy and Portugal. Guimarães Marca Parade & Showcase allowed the promotion of more than 40 companies nationally and internationally and allowed them to provide these same companies with a digital portfolio of their products at a time when they were unable to attend fairs and visit their customers.
Potential for learning or transfer
In the last two editions, more than 300 films from more than 30 countries were in competition. In 2020, the Home Textiles category was added to the contest's film categories. This new category aims to involve local companies and promote the creation of more digital and multimedia communication to support the internationalization of brands. The Guimarães Marca Fashion Show focused on an exhibition of brands and products from local companies, promoting their dissemination and interaction with designers and creators. The “Guimarães Fashion Talks” brought together fashion producers and creators with students from local educational institutions. Through this approach, it was possible for the students of the courses to participate in the design and production of a fashion event, reinforcing theoretical learning with learning in a real work context.